Introduction

Hello, everyone. I think you learn a lot from the video. So now let me introduce you more about our topic. I go through some of your blogs. You have many interesting topics regarding virtual world – online gaming, online investment etc. However all of these are so technical. I want to do some topics that are more relevant to our life.

I think all of you play online games, boys like war games while girls like social games. One thing interests me is in all these games you can create an avatar.

So first of all, what is avatar?
In this blog I don’t want to go too specific such as avatars in second life. I want to link all the avatar creation in all around the virtual world – games, films, online social communication tools etc. avatar values will defined in this section.

Secondly, we will show all of you the applications of avatar marketing. Many interesting examples and cases will be shared in this section. You will see how beautiful the world of avatar is. You will also have a more real feeling of the value of avatar.

Thirdly, we want to talk about the strategies of avatar marketing, which is how to market the avatar. I will do analysis on the virtual world environment using SWOT to make usable marketing strategies referring to other successful and failure case.

Last but not least, a very interesting issue: Are avatars their owners? We should market to the real person or the avatar they create? What problems will occur when we market the avatars to people? Who has Control and ownership of virtual property, the avatars or real customers? Should we regulate the avatars or not? should the government tax the companies who use virtual world  to do markeing? How to regulate other legal issues, like crime?


Here I only give basic and rough ideas about what we are going to do, so feel free to give your comment and bring in more questions. Let’s find the answers together. Continued…